Press Kit and Media Relations

About Castaic

Castaic, Inc, is owned and operated by Jay Madden and Scott Head. Vice President of Sales is Jim Madden.  Headquartered in Trenton Texas, Castaic is home to Castaic, Reaction Strike, Musky Armor, Kitana Hooks, Backstabber, and Bulldawg Rods.  Castaic, Inc. also produces The Bass Dr. and Trophy Fish Hunter TV shows.

Originally founded in 2003, Castaic has spent over a decade making fishing tackle that is durable and unique. Founded by avid anglers, Castaic seeks to produce brands that cater to professional fishermen, while at the same time providing superior products at a price within reach of the average angler. Castaic was acquired in August 2017.

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Contact information

Jay Madden
600 S Highway 69
Trenton, TX 75490

Scott Head
600 S Highway 69
Trenton, TX 75490

For general enquiries, email

Castaic Brands


The original swimbait company, Castaic has been a staple of tackle boxes for over two decades. Castaic is home to the Jerky J, Jerky J Swim, Catch22, SBT, and dozens of other high-quality, innovative swimbaits and lures. The latest lures from Castaic include the Castaic Cranky Buzz, Castaic Cowboy, Castaic Cowboy Mini Crank, Castaic Cowboy Topwater, Castaic Cranky Spin, Castaic Dying Jerk, Castaic Sarge Swimbait, and Castaic Sully Swimbait.

Reaction Strike

Reaction Strike is one of the world’s largest suppliers of affordable crankbaits, swimbaits, frogs, jerkbaits, and more for freshwater, saltwater, and inshore fishing. For the latest Reaction Strike lures, check out the Reaction Strike Ranger Micro and Reaction Strike Spin

Musky Armor

A trusted source for musky fishing lures in northern climates all over the world, Musky Armor provides tough, durable, long-lasting lures for aggressive muskies.

Kitana Hooks

Trusted by pro anglers year-after-year, Kitana Hooks are chemically sharpened and come in a variety of sizes. All Castaic products come with razor-sharp Kitana Hooks out of the box. The newest brand in the Castaic family, Kitana Hooks is making tough, long-lasting hooks for anglers worldwide in all fishing environments. New for 2019, the Kitana Scrounger Jighead is designed to pro fisherman Jason Lambert’s specifications and comes off the heels of his 2018 FLW Tour win at Kentucky Lake.

Backstabber Lures

Backstabber Lures gets its name from the unique top-mounted treble hook that rests on the backs of each Backstabber lure. In addition to the traditional or rear-mounted treble hook, Backstabber Lures’ top-most hook gives anglers more hooksets and more fish in the boat on each cast.

Bulldawg Rods

Nothing matters in fishing if your rod can’t take the stress after a violent reaction strike. Bulldawg Rods come in Pro, Predator, Musky, and more long-lasting varieties that help anglers reel in their catch. Bulldawg Rods are suitable for freshwater and saltwater bodies and come in a variety of action and speed models.

Logos and media

Logos are made available here as downloadable, layered, vector PDF files that can be exported to bitmap or vector formats. Logos are subject to terms of use and not for commercial use without prior consent.

Castaic Swimbaits Logo

Reaction Strike Logo

Musky Armor Logo

Kitana Hooks Logo

Backstabber Lures Logo

Bulldawg Rods Logo

Castaic Logo

Trophy Fish Hunter Logo

Television and streaming video

Trophy Fish Hunter

Trophy Fish Hunter brings special guests and professional anglers on a tour of North America in hunt of rare, large, and amazing trophy fish. A new Trophy Fish Hunter podcast is available to subscribe to via Apple Podcasts and Google Play. New episodes will be available a few days after air date. Amazon Prime Video is streaming Trophy Fish Hunter today, and available to stream free for Prime subscribers.

The Bass Dr.

The Bass Dr. LogoThe Bass Dr. airs in the first quarter with host Jason Lambert. Starting at the BFL level in 2003 Lambert has fished his way up the FLW circuits. He has notched two wins and eight top-10 finishes during his career to date, including an FLW win in 2018 at Kentucky Lake. The Bass Dr. shows anglers new techniques, lures and gear, and how to improve their fishing skills. The Bass Dr. is also available for streaming on YouTube.